Be A Good Human Initiative:

"That's our philosophy, be a good human, first and foremost, you can't take advantage of people or put people in bad positions if you're being a good human. It's an impossibility. So you really have to embrace that culture and not just make it a tagline, but a belief and a core belief. And then I don't think you can go wrong." 

~Aaron VanTrojen, CEO Geneva Financial

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